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Gunnebo and Ferrimax Launch Spanish and Portuguese Distribution Partnership for Chubbsafes

Tuesday, February 4, 2020

Gunnebo will move to a partnership model for sales and distribution of safes under the brand Chubbsafes in Spain and Portugal, where an agreement has been signed with Ferrimax (www.ferrimax.com). This is in line with Business Unit Safe Storage’s strategy to differentiate its go-to-market-model between direct and indirect sales.

In November Gunnebo announced it was entering into a partnership with Insafe in the UK. Now the distributor model is ready to be launched in Spain and Portugal also, where one of the leading physical security providers in the region, Ferrimax, has been selected as the partner to represent the Chubbsafes brand in the market.

“The partnership with Ferrimax shows that we are rapidly implementing our strategy to move into a partnership model in strategic markets in Europe,” comments Stefan Syrén, Gunnebo’s President & CEO and SVP Business Unit Safe Storage. “With Ferrimax as our carefully selected partner in Spain and Portugal, we will have a professional player with whom to re-establish Gunnebo as a leading supplier of safes in the Spanish and Portuguese markets, under the brand Chubbsafes.”

“There is growth in the Spanish and Portuguese security markets, which has been well captured by alarm companies leaving us an untapped potential in other parts,” comments Antonio de La Casa, CEO at Ferrimax. “Ferrimax has been in the safe business for over 40 years, but to leverage these market trends it is a great advantage to be a global actor, like Gunnebo. Together with Gunnebo we will be able to provide an excellent customer experience based on a broad offering and extensive product and market knowledge to the market.” The partnership will be in place in the beginning of February 2020.